HDD & Underground Construction Marketing

YOUR DRILL RUNS.
YOUR PHONE SHOULD TOO.

Digital marketing built exclusively for HDD contractors and underground construction companies in Florida
by someone who works inside the industry.

See Our Plans Get Free Digital Audit
The Problem We Solve

YOUR COMPETITION IS ONLINE.
ARE YOU?

Most HDD and underground construction companies run excellent operations but
are completely invisible to the clients — and the operators — they need most.

⌕
Invisible on Google
When a GC needs an HDD subcontractor in your city, they search Google. If you don't appear, that call goes to your competitor — every single time.
▤
Losing Bids to Bigger Names
You have the capability and the crew. But without a professional portfolio and digital presence, the GC picks the company that looks more established — online.
◇
100% Referral Dependent
One slow season or one lost client and your pipeline dries up. Without a steady stream of inbound leads, you're always one call away from crisis.
♙
Can't Find Qualified Operators
Skilled HDD operators choose companies that look serious online. If your company is invisible, the best talent picks your competitor before you even know they were looking.
▣
No Portfolio to Show
You've completed hundreds of bores. But without organized, professional case studies and project documentation, you can't prove it when it counts — at the bid table.
◈
Doesn't Look Premium Enough
Utilities and large GCs work with companies that look the part. Poor branding signals small-time. Professional digital presence signals a contractor worth trusting with a $500K project.
Why CW Digital Is Different

WE WORK INSIDE YOUR INDUSTRY.

We don't just read about HDD on the internet. We work inside underground construction — understanding the language, the buying process, and what contractors need to look credible online.

✓
Industry vocabulary. No learning curve.

We write content using real HDD and underground construction language.

✓
Florida market expertise.

We understand Central Florida contractors, soil conditions, permits, and demand cycles.

✓
Dual strategy: clients + operators.

We market your company to both GCs and skilled operators.

What We Do

EVERY SERVICE
BUILT FOR CONTRACTORS.

01
⌂
Website Design & Development
Professional websites built for HDD and construction companies. Project portfolio, service areas, equipment specs, and lead capture — everything a GC or utility looks for before making a call.
02
◎
Google Business Profile
Full optimization of your Google Maps presence. Photos, categories, service areas, posts, and review strategy. The #1 tool for showing up when local GCs search for underground contractors.
03
◧
Social Media Management
Field photos, equipment videos, project cases, team culture — content that speaks to both the GC evaluating your company AND the operator deciding where to work next.
04
◉
Google Ads & Meta Ads
Paid campaigns targeting GCs, utilities, and project managers actively searching for HDD subcontractors in Florida. Your ad spend stays yours — we charge management only.
05
⌕
Local SEO
Rank for "HDD contractor [your city]", "directional boring Florida", and other high-intent searches. Monthly content + local citations + technical optimization built for the construction industry.
06
▦
Branding & Visual Identity
Logo, color system, business card, and social media templates. If your company looks like it was designed in the 90s, it's costing you contracts — and operators. We fix that.
07
⚙
CRM Setup & Automation
Organize leads, automate follow-ups, and improve pipeline visibility with systems designed for contractor operations.
08
✉
Email Marketing & Lead Nurturing
Keep prospects warm with strategic email flows that reinforce authority and convert interest into qualified opportunities.
09
▣
Portfolio & Case Study Creation
Turn completed projects into strong proof assets that help GCs trust your team before the first conversation.
10
◫
Landing Pages for Campaigns
High-conversion pages built for specific services and locations to support paid media and local lead generation.
Pricing Plans

FIND YOUR
PLAN.

Launch pricing — valid for the first 15 clients. All plans include a one-time setup fee and no long-term contracts. Ad spend is always 100% yours.

Starter
PRESENCE
$897/mo
  • Website up to 5 pages (WordPress/Wix)
  • Google Business Profile full optimization
  • 1 social channel — 8 posts/month
  • Custom graphic design for posts
  • Monthly performance report
  • WhatsApp support (business hours)
  • Google Ads management
  • Meta Ads management
  • Local SEO
Ads management available as add-on
Get Started
Most Popular
Growth
ENGINE
$2,100/mo
  • Everything in Starter, plus:
  • Website up to 8 pages + landing page
  • Google Ads — full management included
  • Meta Ads — full management included
  • Local SEO — on-page + keyword strategy
  • 2 social channels — 12 posts + stories
  • Bi-weekly performance reports
  • Monthly strategy call (30 min, Zoom)
Ad spend (media budget) recommended
Get Started
À La Carte
QUICK
WINS
Single
Services
  • Website build — from $500
  • Google Business setup — $300
  • Branding / logo — from $300
  • Social media only — $400/mo
  • Ads management only — $300/mo
  • Local SEO only — $400/mo
  • Full retainer strategy
  • Bi-weekly reporting
Perfect first step. Most clients start here and upgrade to a retainer after seeing results.
Talk to Us
Enterprise
Custom
BUILT
FOR YOU
Let's
Talk
Tailored pricing for your operation
  • Full CRM setup & automation (Zoho)
  • Employer branding & recruiting ads
  • Video production & Reels
  • LinkedIn authority strategy
  • Email marketing & lead nurturing
  • Quarterly planning sessions
  • Dedicated strategy manager
  • Priority support & reporting
Request a Proposal
How It Works

FROM AUDIT
TO RESULTS.

1
Free Digital Audit
We analyze your Google presence, website, social media, and competitors. You get a clear report — no pitch, just facts.
2
Strategy Session
30-minute call to walk through findings and align on goals. We recommend the plan that fits your operation and budget.
3
Setup & Launch
We build your digital presence in 30 days — website, Google Business, social channels, and ads — all done for you.
4
Leads & Growth
You start receiving inbound calls and leads while we optimize monthly. You focus on the bore — we handle everything else.
What Our Clients Say

RESULTS THAT
SPEAK FOR THEMSELVES.

★★★★★
“Before working with Victor at CW Digital, we had no real system to generate consistent leads everything came from referrals. Within the first couple of months, our online presence was completely transformed. Our Google Business started bringing in qualified calls, and we finally looked like a serious company online. What impressed me most is that Victor actually understands the industry, so there’s no wasted time explaining the basics. We’ve already closed new jobs that came directly from his work, and the investment paid for itself faster than expected.”
DA
Diego Alexandre
Owner · RenewLine · Orlando, FL
★★★★★
Pingando Oeo was just an idea — he turned it into a brand. From naming to concept and positioning, he built the foundation that allowed it to grow into one of Brazil’s most recognized automotive platforms. Today, it’s a YouTube channel with millions of views and a strong, engaged audience — but more than that, it’s a movement. His ability to translate vision into a premium, scalable brand is what truly sets him apartdiv>
LV
Lucas Valentin
CEO · Pingando Oleo · Orlando, FL
Ready to Start?

GET YOUR
FREE DIGITAL
AUDIT TODAY.

We'll analyze your Google presence, website, and social media — and show you exactly what's costing you leads. Free. No strings.

Request Free Audit Email Us Directly
—Get in Touch

Ready to grow?
Let's talk.

Free digital audit included with every first conversation. No commitment required.

📧
📞
📍
Location
Orlando, FL — USA
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